Senin, 31 Desember 2012

Do Violent Video Games Really Cause Violent Behavior?

After the recent tragedy in Newtown, CT, some commentators and - notably - the National Rifle Association (NRA) remarked that video games played a role in a "culture of violence" and detachment that can ease the path to violent behavior. This, in turn, has given new life to the debate about the role of media violence ' particularly, violent video games ' on real-world aggression. It's a serious topic, so ReadWrite thought it was important to to recap the latest on the discussion and see where scholarly studies and popular opinion fall.

Understanding The Numbers

We all know the guy who plays Call of Duty eight hours a day, then goes home to a world of puppies and rainbows. We've also heard of the kid who plays a game for an hour or two, then goes on a shooting spree. There are exceptions to any rule, and if we're going to find real answers, we need to look at trends and averages, not statistical outliers.

It's also important to remember that even if there is a link between violent games and aggressive behavior, that does not imply causality. Violent criminals may well choose violent games, but tens of millions of gamers play those games every week, and the vast majority are law-abiding, normal citizens.

At the same time, it might be shortsighted to ignore such links. According to a recent publication by Iowa State University professor Dr. Craig Anderson, "Correlational studies are routinely used in modern science to test theories that are inherently causal. Whole scientific fields are based on correlational data (e.g., astronomy). Well conducted correlational studies provide opportunities for theory falsification. They allow examination of serious acts of aggression that would be unethical to study in experimental contexts. They allow for statistical controls of plausible alternative explanations." In other words, short of placing a subject in a dangerous situation, correlation is often the best evidence available, and it can be useful debunking other theories.

The State Of Research

At the moment, studies are all over the map, largely because just about every study of video game violence uses different definitions of the terms. The Legend of Zelda, Grand Theft Auto and Missile Command are all violent games in their own ways, but they're not at all similar. Likewise, throwing a fake roundhouse kick at your buddy, checking a box describing "elevated feelings of aggression," and setting fire to a building are all extremely different violent expressions. Unfortunately, current studies span both spectrums, so anyone with a vested interest can easily find a study to support their position. Worse, this makes meaningnful meta-analysis across multiple studies is effectively impossible. 80% of studies agreeing with a certain position doesn't mean much if half of those studies were poorly structured and the other half were measuring something completely different.

5 Emerging Truths

With that said, there seem to be five theories gaining traction. Each has its naysayers, of course, but they have real data to back them up:

1. At-Risk Populations Are Vulnerable To Violent Stimuli

One popular theory holds that some people are more vulnerable to the effects of gaming violence than others. This resonates with our gut instincts, and provides a happy, reasonable-sounding middle ground for both sides. In the Review of General Psychology, Drs. Patrick and Charlotte Markey outline the three most predictive traits for vulnerability:

  • high neuroticism
  • low agreeableness
  • low conscientiousness

This doesn't mean that games cause violent behavior. It suggests that violent games are among the many influences that can be linked to violent behaviors. We've seen copycat murders modeled after television newscasts, Mark David Chapman's obsession with The Catcher in the Rye, and thousands of years of killings based on stories from holy works. Violence and rebellion in media have always been lightning rods for the mentally ill, and video games are a popular medium for the young male demographic most likely to commit violent acts.

The upshot? Young people who are emotionally upset, detached or combative, and impulsive should probably not be exposed to violent games. Unfortunately, that describes a fair portion of teenagers, so use discretion applying the rule to your own kids.

2. Video Game violence Is Not A Significant Danger To The General Population

Even the most damning studies don't claim that video games will create violent monsters of your children. They can't. If that were true, we'd have blood running in the streets. For the majority of "normal" gamers, the worst claims seem to be short-term aggression without substantial consequence, and a general lessening of communication and empathy skills ' but again, without specific consequences attached.

The majority of research on the subject seems to indicate a fairly tenuous link between in-game and real-world violence. For example, two studies conducted by Texas A&M and the University of Wisconsin - Whitewater, respectively, found no conclusive evidence. "Structural equation modeling suggested that family violence and innate aggression as predictors of violent crime were a better fit to the data than was exposure to video game violence."

In other words, a predisposition to violence or a violent homelife is very likely a predictor of future violent behavior, while video games are not.

3. Fantasy Violence Is Less Dangerous

Killing Falatacot Raiders won't make you murder humans, though we're not sure about Hitman. Some people have pointed to studies showing that even E-rated games can lead to imitation (e.g., children punching or kicking) for a period following play, but it appears that transference of aggression from aliens, orcs, or Pokemon to humans is minimal, at worst.

4. Violent Games Do Increase Simulation

Just like watching action movies or sprinting down a street, violent video games (and other competitive or action games) increase stimulation and adrenaline production, which can produce short-term disruptions and enhanced moods. Some studies claim short-term affects can last long enough to disrupt sleep when played before bedtime, while others saw certain effects lingering up to 24 hours. At the very least, the "amp up" factor is real ' it's kind of the point. For parents of children who may be particularly affected by such things (e.g., those with Attention Deficit Hyperactivity Disorder, or ADHD), this can be a concern.

5. Content Ratings Matter

People on both sides of the issue agree that content ratings are important. Even absent a long-term impact on violent behavior, graphic scenes of violence, nudity and other adult situations can impact developing minds. Video game access should be restricted like access to any other type of media.

The Easy Answer

Anyone who wants the government to step in and make the call on what to do about video game violence will be sorely disappointed. There simply isn't enough evidence linking video games and violence to even start that discussion, particularly when films and images of far more graphic violence are readily accessible.

The answer to the problem seems to be the same as the answer to concerns about TV rotting your kid's brain in the 1960s: personal responsibility. If you're a parent, pay attention to the ratings, research the content of games online before you buy them, and above all, know your child's sensitivities and limitations. If you're in doubt about the effect of a game or other piece of media, say no.

That won't end the debate, of course. Truly troubled teens often don't have the parental supervision they need to limit their gaming or other media consumption. But it's unclear exactly what the right strategy would be to deal with that issue.



4 Hard Questions For Enterprise Developers Who Want To Get Ahead

Guest author Adam Seligman is vice president of developer relations at Salesforce.com.

The tech industry is once again at a turning point. We've moved from a world of big monolithic applications to lightweight, contextual social and mobile apps. Apps, not applications. Apps in your pocket, connected to back-end services and data, with user context, and integrated into the social social graph.

Java and .NET developers represent the biggest pool of developers, but enterprise application-development practices too often have them stuck in the '90s. You wouldn't use a phone from that era, yet enterprise developers are constantly asked to keep pace with today's business using antiquated processes and technology.

Here are four tough questions enterprise developers should ask themselves when evaluating their IT culture, their own path to innovation and their own value in the field:

Question 1. What Am I Working With?

The Java stack is a huge collection of standards and class libraries, and then there are practical sets of tools Java developers use, like Eclipse, ANT and Maven. Visual Studio is the center of the .NET universe, but there are a huge set of classes, frameworks and SDKs to choose from.

But development practices have moved on. Being lightweight and agile is most important. You can't innovate any other way. There's a huge productivity boon with the shift to modern frameworks like Rails, Django and Play, but most enterprise developers don't get to use them.

Sit back and look at the code you write over a week. Is it business logic? Does it add to the success of the business, and your career? Or are many, many lines of code simply going into boilerplate and plumbing? If you were going to write your own personal app, would you want your code to look like this?

1a. What You Should Be Doing

If the answer is that you would do something different for your own app, look for opportunities to introduce new frameworks into your organization. Start with a project that isn't mission-critical. Demonstrate success and be the champion of change.

Question 2. How Often Do I Put Code Into Production?

The development world has moved from a planet of 12-month waterfall releases and deployment cycles to a galaxy of continuous delivery.

There is a bigger principle at work than just continuous integration and automated testing. It's rapidly and flexibly building apps that fit client needs and that deliver business results. Startups know smaller and less tightly coupled generally is better, and that lesson is important for enterprises, too..

2a. What You Should Be Doing

There are several takeaways here.

Read The Lean Startup by Eric Ries. Don't dismiss this as just a book about startups. It's about running projects with a relentless focus on testing for success or failure. You've got a browser open. Order it now.

In the meantime. analyze where you are as a professional in this evolution. Don't be caught back with the old school.

If it's in your power to choose, make sure your projects are leveraging small, agile teams of developers, designers and analysts. Don't stop there, though. Bring in any department that can contribute.

Can you, for instance, push out small feature changes for rapid feedback? It's better to err on nimbleness than on deliberate and top-down. Navigate to a point where you can craft a new feature in a matter of hours, then listen to the audience, revise and go live on the run.

Granted, you can't upend the status quo singlehandedly. Ries offers some great pragmatic advice on how to accomplish change one project at a time. With your help, as soon as your company experiences the benefits of early and regular feedback on IT projects, it will begin to think of rapid development as an opportunity rather than a risk.

Question 3. Is My Organization A Laggard?

Your customer is the business' end customer. Don't forget that. Customers expect to be able to use the latest appropriate technology in dealing with the business, which means you need enough elbowroom to deliver that experience.

Give thought to the hoops you need to jump through to deliver innovation. Needlessly long processes and stultifying standards are the enemies of a healthy development culture. Legacy policies weren't intended to limit innovation, but some do exactly that. Most policies were written before mobile apps, for example, existed. Challenge the conventional wisdom.

3a. What You Should Be Doing

Just to take that example, are you working on mobile apps? Are they social? Do they serve all of the major mobile operating systems? Enlist designers and user-experience experts to avoid developing to a detached, early-stage mission document.

Again, take small steps that meet organizational goals and market needs. Remember that you'll have to do battle again, so back up successes. Show adoption. Show improvement. And most of all, show what changing your organization from a laggard to a leader can mean for your customer and the business.

Question 4. Do I Have A 2002 Or A 2012 Resume?

For the sake of argument, let's say you work for a company that sees these ideas as heretical. You want to be first to realize that you don't belong there.

Here's an experiment: Picture your resume in your mind. Do you see a finely printed document in a serif font on bone-colored, textured paper? Yes? That's a problem.

Your resume is a browser search. It's your LinkedIn page. It's probably your Facebook page (which should give a lot of people cold sweats).

Of course, you need the best paper resume money can buy, but that's a formality. Your image begins forming with what you attach to your email or an employer's careers tool, You can't control every instance of when you pop up online, but where you can, you should. LinkedIn profiles (as should all resumes) tell the reader where you're going, as well as where you've been. So tell that story.

4a. What You Should Be Doing

Make sure you are communicating your capabilities, such as using open-source tools, frameworks and libraries. Contributing to these projects.

Don't hire technical staff without some sort of footprint on Github. It signals that they are paying attention to the changes in the industry and keeping their skills sharp. It shows they work well with others, have great self-direction, and can rally around a shared purpose.

Github projects don't have meetings. They just do. I want to hire developers who do things, not those who sit in meetings.

Go beyond code confabs by getting involved in user groups. This says you passionately believe in something. As Fred Brooks, in The Mythical Man Month, relates, there's a huge productivity difference among developers. Those with great skills, who collaborate well with others, produce so many more quality features than those who don't.

Hire for passion. Passion makes game-changing apps.

Do you like what you see when you search your name? If yes, fantastic! Connect with me on LinkedIn, I'm always looking for developers like you.

If you don't like what you see, find a project to get involved in. Pick up a new language like Ruby, or Node.js, or a new framework build using your current language skills. Contribute code. Connect with a local user group. Network, and just do. That's what makes a great developer.

Summary

So that nets it out. I challenge you to sit back and think about these four questions. 

The biggest complaint from developers looking for opportunities to elevate their career is, 'My company would never allow that.' More often than not, experience has shown me that the reason companies say "no" to change is because they don't fully understand alternatives to status quo.

It's up to you to present these alternatives, and do it in an intelligent way. What are you waiting for?

 

Image courtesy of Shutterstock.



The Best Apps For Keeping Your New Year's Resolutions

Humans are wont to misbehave when no one is watching. Hence the psychology of the New Year's resolution: Kick off the New Year with a public declaration of the stuff you want to fix about yourself. The problem is that during those long, listless winter months, it's easy for your attention, and your resolve, to drift away from your self-improvement goals.

Sound familiar?

Whether you're looking to get happy, get in shape or get just about anything else, though, it turns out that smartphone apps can help keep you on track, mostly by tracking your behavior and reminding you - and sometimes your friends - how you're doing. 

These 11 excellent apps can help turn sadly failed resolutions into proudly achieved goals:

Write It All Down

Day One (iOS or Mac), Diaro (Android)

Being accountable to Facebook friends is great, but making any kind of life change is best paired with a bit of introspection. Journal-keeping apps can be a great way to check in with yourself, no matter what your goals are. Keeping a basic daily record of even simple stuff (have a headache Monday? Feel energized after your Tuesday workout?) can be a powerful glimpse into health and mood patterns that have a big say in breaking bad habits and building new ones. 

Get Fit With Friends

Fitocracy (iOS), RunKeeper (iOS or Android), MyFitnessPal (iOS or Android), Endomondo (iOS or Android) 

These hybrid social/fitness apps do it all - and they don't even yell at you for more reps. There are a ton of social fitness apps in the various app stores, so it's best to experiment and see which ones emphasizes the aspect of that whole health thing that resonates with you. These four a great place to start your search: Designed around data and sharing, they all have the social boost you might be lacking built right in. 

Start Saving Money Right Now

Mint (iOS or Android)

The hardest part of saving money can be that first peek at your bank account - and Mint is the perfect solution. Elegantly designed, Mint keeps a rich record of your expenditures and breaks it all down into categories that help you figure out your spending habits. If you love data, you'll be strangely thrilled to pore over your weekly bank statements. Personal finance has never looked so good. 

Tackle Any Challenge

Unstuck (iPad)

Can't even bring yourself to get started on your resolutions? Unstuck is all about the first step. The app (for iPad only) asks you a series of questions and sculpts your path to action. It's surprisingly effective at dissolving the barriers between planning and action, with a fresh user interface that can even make paying off a bill feel like fun. 

Getting Healthy, Gamified

SuperBetter (iOS and Web)

SuperBetter, designed by gaming advocate Jane McGonigal, is an experiment in gamifying health. McGonigal applies her deep understanding of the psychology of games to a wide array of health goals. The app (for iOS only, unfortunately) is a companion to the SuperBetter website, where most of the action happens. SuperBetter's holistic approach puts equal emphasis on happiness and de-stressing, and its playful, video game-like achievement system really works. 

Quit Smoking For Real This Time

Livestrong: My Quit Coach for iOS, Quit Smoking: Cessation Nation for Android

Quitting smoking tops a lot of resolution lists for a reason: namely, it's really, really hard. You can use one of the general-purpose apps on this list to help you cut out the cancer sticks, but this duo of apps is designed to target smoker-specific challenges and milestones. With features like social support, time tracking and a savings calculator, these apps tackle the nasty habit from all angles.

Tracking your behavior and tapping into a networks of folks all working on working on themselves is a surefire way to make those resolutions last at least a little bit longer into 2013. Worst case scenario, you'll still have tucked away some cool aggregated data about yourself.

Best case? Maybe you'll pay off the interest on that interest.

 

Lead image courtesy of Shutterstock.

 



Sabtu, 29 Desember 2012

FISA Fail: Senate To Keep Spying On Citizens

In a blow to civil rights, and seemingly the Fourth Amendment, the Senate this morning voted to approve a bill that reauthorizes a foreign surveillance program that keeps tabs on peoples' emails and phone conversations, all without a warrant. While the whole country waits on pins and needles for the Fiscal Cliff to fall out from under us, this could be even more important, as our freedom of liberty is truly threatened, all in the name of national security. 

It's called FISA, the Foreign Intelligence Surveillance Act, and it's set up to allow the monitoring of U.S. citizens who speak with foreigners. The vote extends the life of the bill for the next five years. Since the House already gave the bill the thumbs up, it now goes to the President to get his seal of approval, which he is expected to sign. 

The problem is this basically gives the U.S. government carte blanche in spy-mode when it comes to eavesdropping on the communications of suspected terrorists. They don't need court approval now. They can just listen on the pretense that it makes our country safer from a possible terrorist attack. Of course, determining just who is a foreigner and figuring out their real or perceived "threat" to America is another problem in and of itself. On top of that, it's a lot of leeway and freedom for law enforcement and the government to listen in on the often mundane conversations between its citizens. 

Road Blocks And Detours

There's been some very real criticism of FISA, and it's even crossed normally staunch party lines.

The biggest detractors to the bill were Sens. Ron Wyden (D-OR), Patrick Leahy (D-VT), Jeff Merkley (D-OR) and Rand Paul (R-KY), all of whom wanted to protect the rights of people being unfairly monitored.

During the discussion session, Wyden point-blank asked if any U.S.-based email or phone communications were picked up by the government during surveillance of foreign targets to which Senate Intelligence Committee Chairwoman Dianne Feinstein (D-CA) replied that those incidences were "few" and "inadvertent." In other words, yes, it has happened.

They proposed amendments to extend the bill for three years instead of five, declassify FISA court opinions, and clarify that the Fourth Amendment protects U.S. citizens from intelligence-related searches done overseas. All three amendments were shot down.

Here's a full video of Wyden's impassioned yet failed attempt to sway the Senate:

Now What

Marc Rotenberg, the executive director of the Electronic Privacy Information Center, (EPIC), calls this a missed opportunity by the Senate to establish safeguards to Fourth Amendment rights and create much needed government accountability. Earlier this year, Rotenberg testified before a House judiciary Committee on this very issue. Yet the House didn't heed his words and voted the same way the Senate did today.

With the heavy risk of misuse and abuse, Rotenberg calls FISA one of the biggest failures of Internet security, right there with the Patriot Act.

"It's a very broad authority," he said. "Our view has been when you create broad authority for the government, you need to create counter oversight." 

Jim Fenton, the chief security officer at the digital identity company OneID, has worked with intelligence agencies before. He says his experience included professionalism and good intentions, but warned that a lack of transparency with FISA, and rules that legislatures are confused with does not bode well for public perception of those groups.

"The government's lack of transparency about surveillance doesn't inspire trust," he said. "We should be working to differentiate ourselves from countries who aren't as free in terms of surveillance of its citizens."

That sentiment is shared online. In a post today by the Electronic Frontier Foundation, Trevor Timm called Congress disgraceful.

"This vote was nothing less than abdication by Congress as its role as watchdog over Executive power, and a failure of its indepedent obligation to protect the Bill of Rights," Timm wrote. "The FISA Amendments Act and the ongoing warrantless spying on Americans has been, and will continue to be, a blight on our nation and our Constitution. 

So, where does this leave us now? 

With the battle in Congress over, and the President expected to sign, the spotlight turns to the Supreme Court. In the next few months, the highest court in the land will pen an opinion on a case that highlights the problems with FISA: Clapper Vs. Amnesty International, the ACLU's challenge to FISA, which will determine whether citizens will have the ability to sue the government in cases of unlawful surveillance under FISA. The opinion is expected by summer 2013 and will set a precedent if people can go to court to bring these challenges.

"We've got out fingers crossed," Rotenberg said. "There has to be more public accountability."

Image courtesy of Shutterstock.



HP Gets Feds To Investigate Autonomy Deal

Hewlett-Packard has made if official. The Justice Department is indeed investigating HP's allegations that Autonomy execs tricked the troubled technology giant into paying way too much for the British software maker. In disclosing the probe in its annual regulatory filing with the Securities and Exchange Commission, HP has started the next chapter in its ongoing feud with Autonomy founder Mike Lynch - who denies duping HP.

Probe Expected

The probe was expected, given that HP announced last month it had proof that it had been conned in last year's $10.3 billion acquisition-turned-fiasco. At the time, HP said it had turned over the evidence to the Justice Department, the SEC and the U.K. Serious Fraud Office. "On November 21, 2012, representatives of the U.S. Department of Justice advised HP that they had opened an investigation relating to Autonomy," the company reported to the SEC Thursday.

HP claims Autonomy executives inflated the company's value by reporting some revenue prematurely or improperly. The alleged bogus reporting accounts for almost 60%  of the $8.8 billion write down HP booked last month on the Autonomy deal.

Ex-Autonomy Chief Executive Lynch responded to the investigation Friday by continuing to deny any wrongdoing. On a website Lynch set up to counter HP's allegations, he reiterated his complaint that HP has yet to release any details of the alleged scam. "Simply put, these allegations are false, and in the absence of further detail we cannot understand what HP believes to be the basis for them," Lynch wrote.

Details Still Hidden

HP is still keeping the details of the allegations confidential among itself, prosecutors and regulators. Thursday's filing did not provide any new details. Nevertheless, Lynch is ready to tell his side of the story. "We will co-operate with any investigation and look forward to the opportunity to explain our position," he wrote.

Throughout the claims and counterclaims, HP stock continues to get hammered. From the beginning of 2012 to Thursday, the price has fallen 45%.

Officially, the Federal Bureau of Investigation won't discuss whether or not it is involved in the case. However, an unidentified source told Bloomberg that the agency is assisting the SEC in its investigation.

While Autonomy execs are under the investigatory microscope, shareholders are blaming HP for the deal that ended up wasting billions of dollars. In the SEC filing, HP lists 10 lawsuits, including four class-action suits.

Apotheker Still Blamed

HP CEO Leo Apotheker, who was fired in September 2011, led the Autonomy deal as part of a plan to get HP deeper into the high-margin enterprise software business, while reducing its dependence on selling low-margin PCs. Autonomy software searches, organizes and manages data within large companies.

Apotheker sealed the end of his short career with HP when he announced he was considering the sale of its PC business. Because he had no buyer, Apotheker's disclosure sent Wall Street analysts into a tizzy. To them, Apotheker appeared to lack a clear vision or roadmap for saving HP from its years of bad deals, management turmoil and strategic blunders.

Current HP CEO Meg Whitman was on the company's board when it signed off on the Autonomy deal. Nevertheless, she has distanced herself and other board members from the debacle by laying the blame on Apotheker and then mergers and acquisitions head Shane Robinson, who also left the company in 2011.

History aside, now that federal prosecutors are officially involved, the repetitive claims and counterclaims being tossed back and forth between HP and Lynch won't matter much. The companies, their customers and shareholders now have to hope for clarity in the courts, especially if charges are filed.

Image courtesy of drserg / Shutterstock.



Here's What A 3D-Printed Record Sounds Like [Video]

If you ever wanted to print out your favorite albums at home, that weird little itch of yours may soon be scratched. Amanda Ghassaei, an editor at Instructables and DIY audio hardware geek, recently succeeded in 3D printing 12-inch records containing music by artists like Nirvana, The Pixies and Daft Punk. It sounds terrible, but the achievement is still pretty impressive. 

Ghassaei used Processing to write a program that translates digital audio into 3D models, which can then be printed on a plastic material using a high-resolution 3D printer. The end result can be played on any turntable, although as you can hear in the video below, it doesn't sound very good. 

That's because even at the highest resolutions available in 3D printing, you can print audio grooves only fine enough to capture a fraction of the resolution and sampling rate of a even decent-sounding MP3. There's also a very tiny grain and residue on 3D printed objects that interferes with the turntable stylus' ability to pick up a clean audio signal. Still, the songs are clearly recognizable, making what Ghassaei has pulled off from a technical standpoint very impressive. 

Don't Get Too Excited, Hipsters

Just be careful about envisioning a not-too-distant future in which we can all print out our favorite albums on vinyl-like material and listen to them in high-fidelity stereo. Music-industry executives jazzed about the recent resurgence in vinyl record sales should also take a chill pill.  

For one thing, this method of creating records is pretty expensive. Between printer usage time and the raw materials needed to print a 12-inch disc, it probably costs several hundred dollars per record. For the price tag of two or three 3D-printed records, you could press 100 real vinyl albums. 

Resolution is the biggest stumbling block. Although the cost of 3D printing has been dropping into more consumer-accessible territory, the resolution of the printers hasn't changed much in the last few years. The types of things people use 3D printers today for just don't demand the super-high resolution required to print tiny, clean grooves like the ones created by pressing an aluminum master disc into hot vinyl - the old-fashioned way to make a record. Ghassaei might be able to get that Daft Punk song to sound clearer on 3D-printed records than it does right now, but it's not going to be a viable, listenable alternative anytime soon. 

Who knows, though? Maybe in a few years we'll see lo-fi experimental noise bands in Brooklyn selling limited edition, 3D-printed LPs. They won't come cheap, though. 



Jumat, 28 Desember 2012

Lack Of Online Reviews Hurts Apple's Online Store [Infographic]

Apple's online retail store fell short of customer expectations over the holiday shopping season. Satisfaction with the company's website fell to a four-year low, according to ForeSee's annual Holiday E-Retail Satisfaction Index. One big problem, no customer reviews to help shoppers decide which product is right for them. 

Apple's Wake Up Call

Apple's score of 80 is still considered very good, but the fact that the company did not make the list of top five online retailers should be a wake-up call. "It is a little bit of a yellow caution flag," said Larry Freed, president and chief executive of Foresee.

Apple's score fell three points from last year, because it did a poorer job helping customers wade through its growing list of products, Freed said. For example, outside of price, the difference between the iPad mini, iPad 2 and iPad with Retina display is not readily apparent for many consumers.

By comparison, Amazon topped the list for the eighth year in a row, despite having a vastly wider variety of products from multiple manufacturers. While Amazon is the equivalent of an online department store, Apple is more of a boutique shop.

Apple Avoids Social Reviews

Amazon's success is in consistently providing "great features" for customers to find and compare products, Freed said. The site's product reviews are particularly helpful.

"There are no product reviews on Apple's site," he said. "In trying to decide if the (iPad) mini is right for me or not, you're really forced to go somewhere else to get somebody's opinion."

ForeSee's index is based on more than 24,000 customer surveys collected between Thanksgiving and Christmas. A drop in the index is significant because each point on average represents a 14% decline in a site's growth rate in sales, according to Freed. For example, if a site had a 20% growth rate year to year in 2011, then dropping a point this year would cut that rate by 3%.

Apple's decline was not the worst among the 100 companies listed. The biggest drop in customer satisfaction was on J.C. Penney's site, which fell five points to 78. Among PC makers, Dell's site also dropped 3 points, but to a lower overall score of 77.

Like Apple, Dell's problem stems from providing too little assistance in figuring out which PC is the best fit among a wide variety of choices. "When you have too many choices, consumers tend to freeze and don't know what to do," Freed said. "Dell has that [problem]. They've got to simplify how you find what you are looking for."

Turmoil In Apple Retail Operations

Apple experienced significant turmoil within its management ranks in 2012, although it's difficult to say whether that contributed to its weaker performance in online customer satisfaction. John Browett, head of Apple's retail operations, was ousted this year after only six months at the helm. He had replaced Ron Johnson, who was responsible for Apple's highly successful retail stores. Johnson left Apple to become CEO of J.C. Penney.

Browett joined Apple from Dixons, a British consumer electronics retailer, where he had been CEO. Browett's troubles at Apple were mostly operational. His plans for cutting costs included reducing employees' hours and freezing hiring, decisions Apple later reversed.

While it would be unfair to pin Apple's latest ForeSee score on Browett, there's no doubt the consumer electronics maker needs to double down on improving its online customer experience to avoid turning the decline into a trend. Apple did not immediately return requests for comment.

ForeSee finds that site satisfaction leads to brand loyalty, positive recommendations and repeat purchases.

 

 

Lead image courtesy of Shutterstock.



Could These 6 Pending Regulations Destroy The Internet In 2013?

Evan as the Internet keeps growing and evolving, the fallout from major regulations expected in 2013 threaten to change its very nature.  

The dust has yet to settle in the wake of the contentious International Telecommunications Union's (ITU) conference in Dubai, but its repercussions could spit the Internet into two parts: One free and open one, the other closed and censored, depending on which country you are in. Even here in the U.S., pending legislation could further challenge how citizens communicate online and via phone, and how and by whom those communications be me monitored and retrieved.

Here's your need-to-know: 

ITU Fallout

While the ITU treaty isn't legally binding, it sets a precedent and tone for Internet regulation, warned Ambassador Terry Kramer. Diverging opinions on Internet governance, content regulation and network security forced the United States to refuse to support it (see 5 Reasons Why The U.S. Rejected The ITU Treaty). 

Bottom line, giving sovereign nations the ability to manage and monitor the Internet could result in a splintering of the Web. "The Internet could break up into a series of smaller Internets," said Sean Sullivan, a security advisor for F-Secure Labs. Sullivan echoed Ambassador Kramer's rhetoric about autocratic regimes wishing to take more control of the Internet, "to shift control of the Internet from the geeks, and give it to governments."

Still, it's not clear this will happen. Decisions made at the debates aren't set to take effect until January 2015, and individual governments still have to ratify the decisions. Upcoming 2013 conferences like the WTPF policy forum in May and the IGF forum in the Fall could be opportunities for dissenting governments to change their minds (and policies) about the future of the Web. But most observers see countries like China and Russia working to gain as much online control as possible to silence dissenters and control the spread of information.

FISA: Intercepting Email

In November the Senate Judiciary Committee passed the Electronic Communications Privacy Act (ECPA), which makes any email more than 180 days old off-limits to law enforcement without a warrant. While this move was hailed by many Internet watchers, a similar bill is becoming a head-scratcher.

The FISA Amendments Act - a little-known law set to expire at the end of this month - grant the U.S. government extensive power to intercept emails and online conversations of people the Feds believe are foreigners ' without a warrant. To many observers, it's a back-door loophole to keep tabs on people and get around constitutionally protected rights. The law was originally implemented by the Bush administration in 2008 under the auspices that it could help target foreign targets overseas, but it can also ensnare innocent Americans engaging in harmless communication with foreigners. And detractors have called the bill a violation of the fourth amendment. 

In September 2012, the House approved a 5-year extension of the bill by a vote of 301 to 118. Now the Senate must vote by the end of the year or the authority expires. 

Sen. Ron Wyden (D-Ore.), a member of the Senate Intelligence Committee, wants to put a hold on the bill, meaning it can't be passed by unanimous consent but must go through the full legislative process on the floor. "What he wants is a debate," explained members of Wyden's office. "In return for listing hold, the Senator would ask for shortened debate time, but would seek votes on his amendments regarding ammount of communications accepted and closing backdoor searches."

But it looks like Wyden's not going to get that. In a rushed session Thursday, the Senate rejected three attempts to add privacy safeguards to the amendment. The final vote is slated for later today, and it's expected to be voted down. That means the amendment will create a very major civil rights quandary. And from Reddit to the non-profit digital rights group the Electronic Frontier Foundation, the Web is up in arms.  

Jim Fenton, chief security officer at digital identity service OneID, said this issue encapsulates the tension between personal privacy and law enforcement interests. "How do you determine that a particular person is a foreigner," asked Fenton. "Are there exceptions of people who are foreign agents operating in the U.S.?"

The ACLU tried to sue the government over the law's constitutionality, but the original suit was thrown out. The U.S. Court of Appeals reinstated the suit in October, and the courts are now deciding whether or not the plaintiffs have standing to proceed with their challenge. 

CALEA: Murky Telecom Access

The FISA Amendments issue dovetails to the Communications Assistance to Law Enforcement Act (CALEA), which requires telephone and Voice over IP (VoIP, or Internet telephony) providers to give police the ability to access the content of communications, which includes stored email, also without a warrant.

Obviously, CALEA brings up major questions of hosting location and searches. It's likely that any major email service provider would provide records, but what about servers in your own home? Who would have jurisdiction ?

"Does it matter if you host your email at Gmail or maybe if you're a geek you have your own email service at home," asked security expert Fenton. "A lot of people wouldn't expect different protection for these two situations, but there is. My understanding is [the government] would have to obtain a search warrant for your house in order to obtain the server."

3 More Things To Worry About

In addition to those three big issues, other concerns revolve around whether Congress will revive a version of the failed SOPA bill in 2013. Since the bill's author, Rep. Lamar Smith (R-Texas) , was named the next Congress' new chairman of the House Science, Space and Technology committee, it could very well happen. 

On the other hand, it's probably not worth losing sleep over Rep. Darrell Issa (R-California)'s doomed Reddit proposed bill calling for a 2-year moratorium on new Internet legislation. 

But there's another major issue not making headlines that could have a serious impact. Right now Congress is engaged in an inquiry investigating the practices of collecting and selling marketing databases and sales contact lists. It's looking at data collection methods, which Congress plans to use in considering new regulatory legislation.

The results could lead to bills that fundamentally change how data is stored and sold to third-party companies. Or it might not lead to anything but more hot air, as well-funded lobbyists work to convince Congress that more regulation is not needed. 

There's no certainty that any of these regulations will take effect in 2013 - or ever. And even if they do, their effects may turn out to be far different than we expect. But make no mistake, national and international regulations could have profound effect on the Internet in the coming year.

 



End-Of-The-Year IT Checklist For Startups

Guest author Allan Thorvaldsen is CEO and co-founder of Panorama9, a cloud-based dashboard for IT managers.

As we hit the end of of 2012, the pace of business may slow momentarily, making it a good time to take stock of your startup's IT assets, spending and future plans. Inevitably, someone ' maybe the chief financial officer, maybe an investor ' will want to know how much the company spent on technology over the past year. In addition, there are tasks to complete now, in order to start fresh in the new year.

To help, here is a 5-step checklist to help you successfully manage the transition to 2013 for your startup's IT needs:

1. Take Stock Of Your Physical Inventory

If you don't have an up-to-date inventory of your physical technology assets, this is the time to make that happen. How many computers, printers, tablets, servers, etc. do you have? How many did you purchase over the year and at what cost?

You need to show that you're running as lean an operation as possible. Yet it's nearly impossible to be lean when you don't know what's already in place. For example, poor visibility into assets can cause you to purchase an additional server for a new project, when there's an existing server that's sitting unused in the closet.

2. Take Stock Of The Software On Your Network

Knowing what's installed on devices makes license management possible, ensuring your startup is compliant with vendor contracts and software licenses. How happy would the CFO be to know you're buying licenses for new hires with licenses available for the organization?

This is also a good time to assess what applications employees have installed. BYOA (bring your own application) is particularly prevalent in Mac environments and startup cultures where employees feel more ownership of the technology they use. Are there any rogue apps that need to be addressed? Are there any useful applications that should become standard in the company?

3. Put A Solid Disaster-Recovery Plan In Place

Planning for disasters is a lot like deciding to eat better or get more sleep. We know these things are good for us, but they're easy to push aside for another day. However, a disaster-recovery plan doesn't need to be a huge undertaking.

As a startup, you should focus your efforts on what really matters ' identifying those handful of systems your business can't live without. For example, think about what happens if your email server or CRM application goes down, not the microwave in the break room.

(No plan? Get inspired here.) 

If you already have a recovery plan, reassess it now. Did you introduce any new applications throughout the year? Have there been any major changes to the network or other systems that need to be factored in? In addition, take some time to fire-drill your backups to make sure everything is working as planned.

4. Create Reminders For Next Year

Managing the technology infrastructure at a startup is hard work. Technology needs change practically each month. You can make your job easier next year by scheduling and creating automatic alerts for known events, such as when warranties and service, support and supplier contracts end. That way, no matter how hectic things get next year, an expired license won't catch you off guard.

5. Plan Technology Implementations For Next Year

Plan your expenditures for 2013. Are there older computers, servers or software that need to be upgraded in the coming year?

You may want to discuss these needs with your CFO to determine if making some of the purchases while it's still 2012 would be more beneficial for the company's books.

In addition, if you've been considering implementing new software or migrating to the cloud, consider trialing some of these software services now, so you're ready to go next year.

A successful startup depends on high-availability systems and the latest technology on shoestring budgets. By crossing certain tasks off your list this year, you can get your technology infrastructure ready for the next level in 2013.

 

Image courtesy of Shutterstock.



Kamis, 27 Desember 2012

Cheap Tech And Offices Mean Startups Need Less Funding [Infographic]

Entrepreneurs: This is the time to disrupt a market. Those holding out for a better market conditions are bypassing the opportunity of a lifetime.

Granted, two countervailing trends '- a slowly recovering national economy and a pull-back in later early-stage funding -- are keeping things interesting for entrepreneurs. But at the same time, stubborn recession conditions like cheap office space and tech trends like cloud computing temper the need for big piles of outside money to get new companies off the ground.

This infographic comes from Bob Rizika, CEO of cloud computing, Infrastructure-as-a Service (IaaS) firm ProfitBricks USA, who obviously hopes lean startups see an advantage in operating in the cloud. The key points are that creating a startup now is cheaper than ever before, there are new sources of funding available, and the lingering economic issues can reduce competition:

 



Google 2012: The Machines Are Getting Smarter

Google was full of surprises in 2012. It outdid Apple easily in mobile OS features. It rolled out a whole line of Nexus Android devices that are undeniably top notch. And it launched the Knowledge Graph, a watershed moment between the keyword-searching past of the Web and a future Web that understands whole concepts.

2012 was also the year that Google unified its offerings under a single privacy policy, a move that freaked out lots of people, but which was totally rational from Google's perspective. If we're going to have a data-driven future offering pervasive, free technologies in exchange for better targeting of advertisements, we'll have to accept that companies like Google have an eerily accurate, real-time profile of us.

As if to hammer that point home, Google hired futurist and Singularitarian Ray Kurzweil right before the Holiday break. Looking back at 2012, it looks like Google's brave new world is almost upon us.

Knowledge Graph: Search The World

The most important Google story this year was the launch of the Knowledge Graph. This marked the shift from a first-generation Google that merely indexed the words and metadata of the Web to a next-generation Google that recognizes discrete things and the relationships between them.

Now, when you search Google for certain kinds of things, you get an answer or an explanation in return, rather than a link to a Web page containing the answer. That's made possible by Google's new semantic intelligence. Google learned how to learn from the Web and its vast oceans of linked information, but now it's figuring out how to put the information itself to work for its users.

Web pages are a part of it. People are also a part of it, so Google built Google+ to get people on the Web to identify themselves, each other and their relationships. Maps are also a part of it, so Google can understand questions about location. The Web used to be an index of pages, but now it just looks like the world.

Google doesn't mince words about wanting to build the Star Trek computer - you know, one that you can talk to - and the Knowledge Graph is the most important component of that computer's mind.

Android: Google's Cyborg Army

What's always been clear about Android is that Google wants everyone to have a mobile device at all costs. By giving away the operating system, Android has taken over the market in terms of raw numbers.

But it hasn't always been clear whether Google cares that everyone has a great mobile experience. That finally came into focus in 2012. The Android 4.1 and 4.2 updates made the mobile operating system more powerful in some ways, cleaner and simpler in others. The pure Google mobile experience, for those without third-party cruft piled on top of their Android devices by device manufacturers, is now a world-class experience.

The new flagship Nexus devices are among the finest mobile computers on the market. The Nexus 4 is a hit phone, despite its lack of LTE connectivity, because it hits such a sweet spot of power and price. The Nexus 7 tablet is inexpensive and solid enough to inspire confidence - and powerful enough to keep around all day. The Nexus 10 is the only non-Apple device as good as an iPad, period. Where the iPad is refined and precious, the Nexus 10 is durable and hardy. It's purely a matter of preference.

Even more amazingly, Google managed to out-design Apple on Apple's own platform this year. Its updated Search app adds Knowledge Graph answers that blow Siri away. And the new apps for YouTube, Gmail, and especially Maps have heavy Google users on iOS breathing sighs of relief.

For Google, the point is to get as many people as possible using Google out in the world, whether on Google's own operating system or not.

Google's Nervous System

The changes in search and mobile are just the consumer-facing ones, but that means more at Google than it does at other companies. Google is all about building a statistically significant testbed for as many large-scale experiments as it can. The more aspects of our lives Google is a part of, the more it can learn about us and our world. The consumer stuff Google does are like the company's sense organs. The machine intelligence stuff is its mind.

In 2013, the most interesting part of the Google organism will be its nervous system. In 2012, Google rolled out amazingly fast, relatively affordable fiber optic Internet service in Kansas City. It also released Compute Engine, making Google's massive reserves of processing power available to outside customers. Google is an organism that thrives in a highly networked world, and now it has matured to the point that its business improves the networks themselves, so even more businesses can thrive.

As far as consumer technologies to look forward to in 2013, there are always Project Glass and self-driving cars. 2012 promises to be the year that people start wearing Google's augmented reality goggles in the real world, perhaps trying out optical search and other new interfaces to Google's web of information. And with so many mobile devices making such detailed maps of human traffic patterns, there are bound to be breakthroughs in Google's ambitions to automate transportation using the power of mobile data.

Nexus photos credit: Eliot Weisberg.



The 7 Technology Trends That Will Matter Most To Small Business in 2013

If 2012 was a year of "wait and see," for small business technology, 2013 will be a year to "go for it."

One key reason is that small business optimism is already rising. According to the Fall 2012 Bank of America Small Business Owner Report, more than half of small business owners project sales will grow in the next year, and almost one-third plan to hire. Just 7% expect sales to drop and only 3% plan to lay off employees. And entrepreneurs typically believe they're local economies are doing better than the nation as a whole. (That can't be true for everyone, of course, but it still speaks to increasing optimism.)

That's not all. Some 45% of business owners in a recent Kauffman survey believe consumer demand will grow in 2013. Record sales over Black Friday weekend sales suggest consumers have "frugality fatigue" and are ready to spend again. Consumer debt is falling, the housing market is improving, and even the job market is showing signs of recovery-all of which could increase consumer spending by 3.5% by late 2013, according to Moody's Analytics. With pent-up demand for everything from housing to personal services to travel, there will be plenty of opportunity for small businesses who aren't afraid to seize it.

As always, though, technology trends will make a big difference in determining which businesses will be most successful. Here's what to look for:

1. Death of the desktop? Mobility will increasingly change how we do business. Already, according to The Mobility Edge: CDW's 2012 Small Business Mobility Report, 36% of small business IT managers say some of their employees have replaced a desktop or laptop computer with a smartphone or tablet. An additional 20% predict even more employees will do so by 2014. Adoption of tablets in the workplace is projected to grow a whopping 117% by then, while smartphone adoption at work will surge 33%. Smart entrepreneurs will tap into mobile's potential to work faster, more efficiently and more effectively.

2. Understanding your tech options will be critical. While small businesses recognize the opportunity technology presents, they're often confused about how best to implement it. In a Techaisle study, 54% of small and midsized businesses say their technology "pain points" have increased in the last three years, and that they're most mystified by cloud computing, virtualization, business intelligence, remote managed services and marketing automation.

3. Competition for talent will get tougher. It's never been easy for a small business to compete with big-company salaries, perks and bennies, and in 2013 it will become even more difficult, as employees are eager to search for those greener pastures. That's especially true for technology experts, so small businesses will have to find other ways to meet their tech needs.

4. Outsourcing will become an even better option. Freelancers and contractors, on the other hand, will be easier to find. MBO Partners' second annual State of Independence in America study projects the number of independent workers (contractors, consultants, freelancers or solo-preneurs) will grow from nearly 17 million to 23 million in the next five years. That will make it easier to hire the talent you need on a temporary basis.

5. SoLoMo goes shopping. Social/Local/Mobile is becoming the standard way to shop. People shopping on their mobile devices, "showroomg" (use their phones to compare in-store products with prices online), and use local search to find retailers and social media to find products. In a new study from the Advertising Research Foundation, nearly one-third of shoppers said social media affects their choice of brands; meanwhile, a survey by YP says 40% of consumers use local search daily. Making sure your website is optimized for mobile viewing and (if appropriate) developing a mobile app are the bare minimum of what you need to do in 2013.

6. Connected millennials - and their moms - matter more than ever. Much of the change in shopping behavior is driven by two key consumer groups: Millennials and moms. Both groups are constantly connected, rely on their friends' opinions (as well as those of social rating and recommendation sites) and aren't shy about sharing their own opinions of your business online (and in person). In 2013 it will be more crucial than ever to monitor and reply to what's being said about your business online.

7. Social means more than Facebook. Facebook and Twitter are still the big names in social media, most used by both consumers and businesses. But 2013 could see a shakeup from newer social sites as Pinterest, Tumblr and other visually oriented social media grab the attention of Millennial and younger consumers. And don't rule out Google+: The site's unique visitors grew by 80% in 2012, says a report by NM Incite.

What are we missing? What do you think will matter most in small business technology in 2013?



Rabu, 26 Desember 2012

5 Trends In HTML5 In 2012

At the end of 2011, the mobile industry believed that HTML5 was on the cusp of ubiquity. Everybody would be using it to build apps and mobile websites and we would finally see real operating systems based on HTML5 start creeping towards acceptance. HTML5 was to become the dominant development stack, taking the mantle from all those native apps that had come to dominate the iOS App Store and Android's Google Play. 

What actually happened is that HTML5 more likely took a step back in developer acceptance in 2012. 

Facebook Goes Native, Apple Cripples Webview

Facebook has long been a proponent of HTML5. The social network's 'native' apps on iOS and Android were actually mobile websites 'wrapped' to give native fixtures to the apps for Android and iOS (among other platforms). Yet, Facebook eventually came to find that this system was not optimal for the performance of the apps. Yes, using the m.facebook.com mobile website as a base that could be updated multiple times a day made for efficient development cycles, but in reality the apps were slow and buggy and users often complained that Facebook's native apps were simply not very good.

Facebook decided to change that in 2012. In August the social network relaunched its iOS app to straight native code, improving its performance. More recently, Facebook redid its Android app as native code in December. 

Facebook and its 'hacker culture' is, like it or not, a beacon for mobile developers. If Facebook is going native for performance reasons, then others will follow in the footsteps of a company that serves nearly a billion users, over half of them on mobile. 

Apple has some blame in the blowback against HTML5 in 2012, too. The iPhone maker has limited UIWebView in iOS Safari, causing hybrid and Web apps to perform slowly in comparison with native apps. It behooves Apple to limit the functionality of HTML5 and Web-based apps, as its App Store is one of the primary reasons that people buy iPhones and iPads. Mobile Web apps that circumvent the App Store are, in several ways, dangerous to Apple's bottom line. 

Hybrid The Name Of The Game

Despite Facebook's move to native apps, more and more developers are incorporating at least a little bit of HTML5 into their apps. For instance, the new LinkedIn app released in 2012 was almost entirely HTML5 and Node.js with only a thin native wrapper that made up about 5% of the code. 

According to the fourth quarter survey of mobile developers by Appcelerator and IDC, about 63% of mobile developers are "very interested" in using HTML5 to build their apps. Many developers are building 50% or more of their apps with HTML5 code. Many apps are including some type of Webview into their apps (for instance, see how social news reader Zite lets you read an article on through the browser or in the app). With the app economy exploding, we now see thousands of apps use the hybrid wrapper model to increase the efficiency of building an app and lower the overall development costs. 

One reason for hybrid development is that it is easier for many companies to find developers who are versed in HTML/CSS than it is to find coders who have the specific knowledge on how to create comprehensive native apps in C, Objective-C etc. By working with HTML5 and wrapping apps, companies (that may not necessarily be tech companies per se) can get more length from their developers and hit more devices in one shot.

Dealing With The Problem Of Hardware

The biggest difference between HTML5 mobile Web apps and native apps are that the native variety have quick an easy access to a smartphone's hardware features. That means functions as simple as the clock, vibrator, gyroscope, storage, camera and power management are much more difficult to implement in pure HTML5 apps. Developers have dealt with this problem in the past through services like PhoneGap or Brightcove's App Cloud and wrapping Web apps for native purposes (like Facebook used to do). 

Companies are beginning to crack the hardware puzzle for HTML5 apps. Mozilla is on the forefront with its Firefox OS, expected to be shipped on smartphones sometime in 2013. Mozilla has created what it calls Web APIs that will tie its browser-based HTML5 mobile operating system to hardware components like power management and the camera. Sencha and appMobi are also working on ways to bridge the device APIs. As of yet though, progress in this realm was not as robust in 2012 as many expected.

The Responsive Design Revolution

Responsive design saw a boom in 2012. Responsive design is built from a Web technology stack that includes HTML5 and CSS to create websites that respond to a variety of screen sizes by automatically resizing windows to fit a particular screen. The purpose is to build one set of code for a website that allows it to work on multiple devices without having to build separate sites for individual devices or mobile operating systems. 

For instance, take ReadWrite. This year we launched a new website in October that is fully responsive. Check it out. In this story, make the browser window bigger or smaller and you will see the content respond accordingly. Or try zooming the browser view in or out and note the same thing. The same goes for mobile. Read this article in smartphone and note how it perfectly fits your screen. On a tablet, look at it in both landscape and portrait modes and see how it adapts to each set. 

In conjunction with our responsive design relaunch (and subsequent rebranding from ReadWriteWeb to ReadWrite), we ditched out native apps on iOS and Android apps in favor of the simpler, easier to update mobile Web presence. 

We are not alone. BostonGlobe.com rolled out its responsive design site in 2011 and About.com is now fully responsive. The New York Times has built a responsive site and large companies like Microsoft and Apple use responsive design on aspects of their websites. 

The Leaders Are Changing

In 2011, we said that the game developers of the mobile world were taking the lead in HTML5 development. At the time, that seemed true. Yet, the game makers lost interest in HTML5 as a default platform in 2012. True, companies like appMobi are pushing game makers toward HTML5, but most of the best games of 2012 were built with native code. 

To a certain extent, the leaders in HTML5 adoption are now media companies and news organizations. Those in the business of content are more apt to take a Web-centric view of the world. By doing so, they can avoid the 30% tariff from Apple's App Store, while still optimizing content towards mobile devices. This trend is not precisely tied to HTML5, but the current evolution of the technology stack makes it much easier for media companies to achieve this objective. 

Facebook was seen as the quintessential leader in HTML5 development in 2012. Yet, with its move to native for iOS and Android, it has ceded that role to the community. As such, open source developers spearheaded by the likes of Mozilla are now the leaders that will drive HTML5 for the foreseeable future. 

Lead image courtesy of Shutterstock.



3 Big Privacy Issues Of 2013 - And What You Can Do About Them

On the surface, 2012 saw some major shifts in how privacy is treated online. The Federal Trade Commission's Do-Not-Track Online Act and the White House's Consumer Privacy Bill of Rights prompted Facebook and Google to change allegedly deceptive practices for tracking users. And most Web browsers and even Twitter adopted the do-not-track functions in one form or another.

These were steps in the right direction, but in reality, they didn't solve the data insecurity problem. Facebook can still track users through its "Like" function. And Web surfers' online data can still be used by law enforcement and "market research" for the employment, credit, healthcare and insurance industries. And let's not even get into denial of service attacks and cybersecurity...

That said, here are three major privacy issues that everyone should pay attention to in 2013:  

  1. Transparency
  2. Data sharing
  3. Dodgy QR codes

1. Transparency

Ever been to a restaurant that's so proud of its clean kitchen that it lets customers see right into it? It's called an open kitchen, and this kind of transparency is what Internet companies need to strive for.

Consumer confusion and uncertainty over how social sites use their data threaten to derail the social media gravy train, and services like Facebook and Twitter need to take the initiative to stave off fears of abuse. That means no hidden fees, confusing Terms of Service or the like. The more open a company is, the more a customer is likely to trust the service, and keep using it. 

Social privacy login service Gigya uses your data to to log into sites such as Twitter or Facebook. With a reach extending to 75% of the Web, you probably use its technology and don't even know it. But with 1.5 billion unique users a month and more than 600 enterprise clients like CBS, NBC, ABC, Nike and Verizon - it knows you.  All that data raises some very real concerns: 53% of Internet users utilize social logins, and 41% of them worry about their security and privacy.

To alleviate those, Gigya practices an "open kitchen" policy. It has partnered with the Future of Privacy Forum to develop social privacy certification allowing "businesses to verify that they follow approved social network guidelines and industry best practices for managing consumer social data." It promises users that their social data is safe.

Back to the restaurant analogy, a promise like this is like coupling an open kitchen with a health department grade in the window. The idea is to instill confidence in potential customers.

2. Data Dealing 

It's not gold, it's not oil, it's not drugs. Today's most valuable commodity is information.

With so much personal data online and accessible by law enforcement and many marketers, the only real control we have over our data, is ourselves. Michael Hussey, the chief executive of New York-based people search experts PeekYou, recommends mirroring your online identity with your real life: Don't post anything you wouldn't want everyone to see. 

One solution to curbing marketers is Mine, a purchase directory site that combs through e-purchases to allow people to add public sales history to their online identities. More importantly, it also lets you erase unwanted purchase data so marketers can't monitor it. Pierre Legrain, Mine's chief executive, says the best way to stop companies tracking and selling data behind our backs is "not by blocking it, but by offering marketers what they ultimately want, while also benefiting us." 

It's a nice idea, but it's unclear how much those aggressive marketers will cooperate. So it's still all about keeping your digital footprint clean. Because "leave no trace" is no longer an option. 

3. Bad Barcodes

Just because it's there, that doesn't mean you should click it. Especially when it comes to QR codes. 

"People need to undersand QR codes are just URLs," says Jim Fenton, chief security officer of the digital identity service OneID. 

In our smartphone-heavy culture, we have to be wary of the sites we frequent, especially now that fake QR codes are popping up in crowded spots like airports and metropolitan centers. A string of international cybercrimes has been linked to stickers featuring bad QR codes leading to dodgy websites. And they're popping up everywhere: Posters, boxes, buildings - you name it. 

And while practically anything can be on the other end, you could likely expect bad codes to result in malware, spam and phishing attacks. "QR codes aren't magic," Fenton warns. "If anything there's less visiblity about who they are."

So take these three steps to protect yourself:

  • First, get a QR reader that can check the associated site's URL, and make sure it has built-in security features.
  • Enable a QR code review prior to opening the link to make sure you're not headed for the temple of doom.
  • Finally, inspect the code to make sure it isn't a sticker, a dead give away that it's probably not authentic.

Better yet, just don't click on any QR codes. After all they don't really do anyone much good anyway (see ReadWrite DeathWatch: QR Codes).

 

Photo courtesy of Shutterstock.



Does Microsoft Still Matter? 2013 Will Decide

2013 will be a make-or-break year for Microsoft. Not so much from a financial standpoint, but for how the company is perceived.

Traditionally, Microsoft has built itself around the PC, anchoring itself by its core operating systems: Windows XP, Windows Vista, Windows 7 and now Windows 8. But in the last few years, Microsoft's Server and Tools division has generated the highest revenue and profits in the company, followed by the traditional pillars of the company, Windows and Business Tools, or Office.

How will Microsoft fare in 2013? Financially and overall, just fine. But be on the lookout for softness in the company's traditional businesses as Microsoft evolves into a services company.

Windows 8: A Mild Flop

Any Microsoft predictions need to start with Windows 8. So let's get this out of the way: Windows 8 will flop in 2013.

Not hard - the new operating system probably shouldn't be compared to the catastrophe that was Windows Vista. But Windows 8 will likely be seen as overly ambitious, a risk that many potential customers won't be willing to take. In all, though, Windows 8 will sell slightly fewer copies than Windows 7 during 2013.

That's not because Windows 8 is bad. It isn't. To its credit, the new OS hasn't been plagued with the sort of slowdowns and crashes and user interface mistakes that afflicted Vista. 

But the break from previous version is sharp. Windows 8 doesn't launch to the desktop, the most familiar interface (and - perhaps to speed the transition to the new user interface - Microsoft is refusing to let users configure it to go direct to the old-style desktop). Years of interacting with smartphones and tablets have taught users how to navigate the Metro interface, and swiping left and right along the main Start screen is easily understood. But most consumers don't quite seem to get what they need to do when they want to 'work,' i.e. use the desktop. The back-and-forth between the desktop and the Start menu, the navigation between apps, the lack of a traditional Start button and other interface changes will frustrate users. Unlike Michael Dell, I see a significant chunk of enterprises still choosing to standardize on Windows 7. 

Typically, Microsoft halts sales of the previous operating system two years after the new version goes on sale, which would mean that Windows 7 would fade away in Oct. 2014. (Windows 7 mainstream support will expire in January 2015.) I think we might see a 'toned-down,' more transitional edition/service pack of either Windows 8 (or 9?) that will help consumers shift over to the new OS. 

Basically, what consumers will accept is a Windows 8 tablet interface on top of a Windows 7 desktop environment. They don't have it. Yet.

Surface: A Nice Idea, But...

If Microsoft could deliver a full-fledged Windows 8 experience at the $500 price point of the Surface RT, the company would sell a ton of its new tablets. So far, it's not even trying - the Surface Pro starts at $900.

Windows tablets - from Microsoft or others - will be lumped together with Windows Phone: lovely experience, but without the variety of apps that users are used to on the leading platforms. Sorry, but developers are going to support Android and iOS first, and then maybe Windows and BlackBerry. That leaves Web apps as the saving grace.

In that environment, Surface will survive, but not thrive. Windows tablets from other manufacturers will barely survive. Expect some hardware makers to try a consumption-oriented 'Surface Mini' form factor, though, with modest success.

Traditional clamshell laptop form factors will still be the most popular for business, with convertible/detachable hybrid tablet/laptops making headway among consumers. That means it's hard to see a sweet spot for the Surface Pro to catch on.

Finally, Touchscreens will become a standard necessity very quickly. Logitech and other peripheral manufacturers are in trouble. 

Server Tools and Office: Under Pressure, But Still Dominant

At this point, most people use Office because they use Office. It's a habit. Most consumers don't really need Office for basic Word processing, but there's always just a bit of formatting that the free alternatives can't manage. Businesses, meanwhile, have made Word, Excel and PowerPoint into staples of everyday business life.

There's no reason any of that will change in 2013. Office for Windows RT and Surface remains one of the compelling selling points for the platform. And, revenue concerns or not, it makes perfect sense for Microsoft to ship Office for the iPad and the Mac. So it no doubt will do just that. It's in Microsoft's best interest to keep its .DOC, .PPT, and .XLS formats (and their XML equivalents) front of mind for most of the Web's population.

It's also difficult to see Microsoft's Server and Tools business disintegrating. This has been one of the company's most stable businesses, and should continue to be so for years to come.

Xbox: The Top Dog's Getting Long In The Tooth

Will there be an 'Xbox 720' by Christmas 2013? Hard to say. But with each passing year (the Xbox turns seven in 2013) the possibility becomes more and more likely. 

Either way, the Xbox is becoming even more important to Microsoft. The Xbox's function (as a games console) has evolved into an entertainment console. I think we'll probably see that recognized as a rebranded 'Arcade' version, reimagined as a sort of beefed-up Roku. Cloud services remove much of the need for local storage, but the Kinect provides a compelling user interface as well a gaming controller. Microsoft could strip out cost from Kinect, possibly making it audio-only. I think a stripped-down Kinect Arcade bundle is likely.

Kinect for Windows, though a fascinating idea, probably doesn't as make as much sense, given Windows 8's a touchscreen interface. In general, however, Microsoft will have to stumble badly to allow Sony, Nintendo or others back into the console game. 

Windows Phone: We're Number Three!

Great product, nice interface, solid hardware. Count me in the camp of people who admire what Microsoft's done in the smartphone arena. But there's no way Microsoft unseats either Android or iOS. Instead, Microsoft should hope to become the third option - outpacing RIM's upcoming BlackBerry 10.

Will it? Probably, over time. In the United States, BlackBerry and Symbian are dead ducks.

Microsoft Online: Bing, IE Gain Respectability

It's probably fairer to say that Microsoft's online services have already gained respectability, and will continue driving forward in 2013. Bing's home page is still one of the most attractive sites on the Web, and if people were forced to visit it for every search it would do even better. They're not forced to do that, of course, and Bing continues to trail Google by a large margin.

If that's going to change in 2013, the boost will come from Windows 8. In the new operating system, Mozilla's Firefox and Google's Chrome are unwelcome guests, rather than a fundamental part of the OS. And integrating Bing - which has diverged into its own ecosystem, rather than follow Google - will help Microsoft gain share in search. Whether or not Internet Explorer is truly the most popular browser varies by which analyst firm you ask, but IE10 will definitely help grow Microsoft's presence online.

The tougher question is whether Microsoft's online division turn a profit in 2013? The answer is No. It will come closer, but that milestone will have to wait.

All the changes should work together to benefit Microsoft's online ecosystem. The company has brought together a suite of products, from Skype to Microsoft's Office Web Apps, that can all be tied together. How well Microsoft can monetize them, however, is anyone's guess.

Put it all together, and 2013 is the year Microsoft doubles down on its pivot away from being a software supplier to being a services provider.

Expect some softness in Windows sales, but continued strength in back-end tools and services. How this all plays out will determine whether 2013 ends with a very different Microsoft perceived as a newly revitalized dominant player or a reeling giant struggling to regain relevance. 



Selasa, 25 Desember 2012

Last-Minute Gift Ideas: Tablets For Kids

One of the biggest questions tech-savvy parents must contend with when it comes to tablets for their kids is this: do I really want to give my precious wee one a really expensive piece metal and glass?

Tech blogger Shelly Palmer asked the same question this holiday season and came up with five good tablet options for kids.

Palmer's picks are pretty good, touching on safe and educational options for younger and older kids alike. I like the fact that he threw out an Android- and an iOS-based device, though I'm not sure that I would have picked a Kindle Fire.

Unless you want to (a) give your child quicker access to a lot of content that will (b) suck your bank account dry, I'd suggest a Nexus tablet instead. You can still get multimedia content if you want it, but from more sources then just Amazon's web store.

I loved Palmer's kid-only choices, but you may want to weigh your own budget needs before getting one of these highly specific devices. As counter-intuitive as it may seem, if you're trying to cut costs for the long term, you may want to buy an Android/iOS device first, rather than a kid device for $99-$199 that they'll outgrow very quickly and you'll have to get a new tablet for anyway.

But if you have a string of little kids in your creche, I would definitely opt for a kid-specific tablet that can be shared and passed along so it will get more than just a year or two of use if you're lucky.

Time's running out, so you'll have to move quick to get a tablet under a holiday tree. But whatever you decide to buy, be sure it exceeds the level of your child's abilities so they'll grow into using the tablet over time, instead of outgrowing it next week.



Windows 8 Sales Slower Than Hoped

It's unexciting. Boring, really. That's what detractors of Microsoft's Windows 8 are saying. And those comments are showing up at the register, as retailers are also blaming slower than expected sales on a weak market. 

It's a sign of the times. At one point a new operating system got people to buy new computers. But those days may be behind us. As 2013 approaches, consumers seem to be more into hardware instead of software. And that means tablets and mobile devices. Not the platforms that make them run.

And with a still-tumultuous economy, people are sticking with the computers they have, not rushing to upgrade. The numbers seem to back this up, as sales of Windows 8 are off 13% compared to 2011 Windows 7 sales, according to research firm NPD. Mix this with heavy competition from Apple, Amazon and a slew of others and it becomes less and less surprising that the PC business, which once dominated the lion's share of tech sales, continues to struggle. 

It's a very real rivalry fought and won in retail dollars, and the first-born isn't winning handily any more. The shift in consumer mentality and sales is moving more and more to tablets and smartphones over computers. These devices are also essential to the long-term success of Microsoft, which redesigned its new operating system to incorporate a tile-interface made for touchscreen functionality, yet flexible enough for traditional laptop and desktop devices. But that change has been met with sharp thorns, as critics have been disappointed with the user interface in lieu of the new tile structure alongside the old desktop version.

Is this the death knell for Windows 8? Not so fast. There seems to be one more hope on the horizon: The introduction of a slew of new Windows 8 devices slated for 2013 launch. But that's a long way away in both retail and calendar time, so slower sales now are not a harbinger for a happy Microsoft holiday season.

Image courtesy of Microsoft.



Nice Guys of OK Cupid Latest Fodder for Online Shaming

The latest target for our collective online ridicule:  lonely, sometimes pudgy, men who can't get dates due to their misogynistic tendencies.

Men who have labeled themselves (not ironically) as "nice guys" on an online dating site have unscrupulously been gathered together in a new Tumblr called the "Nice Guys of OK Cupid." These unsuspecting rejects from the online dating site have become the modern day face of sexism and rape-culture, or at the very least, homophobes and men who hate being "friend-zoned,"  - basically, men who are not so nice after all.  

Besides wondering why they can't get dates after writing most girls they know are "shallow bitches" or "whores" who always fall for "jerks," "douches" and "assholes" instead of them, quite a few of the men answered the OK Cupid question about sexual obligations with "No is really a yes in disguise."

And their sexism is an Internet hit! Well, more like the Tumblr itself, which besides getting thousands of notes on each post has now been covered by everyone from New York Magazine, Huffington Post, Gawker's Jezebel, and even the New Statesman. As Laurie Penny postulated on New Statesman, these men's "worst nightmares have come true: all over the world, ladies who don't even know him are laughing at him."

Nicely Shaming Nice Guys

As far as public shaming goes - a trend that has become quite fashionable these days - Nice Guys of OK Cupid is pretty tame: the real names of the men are not listed, nor are their addresses. (So no one is harassing them on their Twitter or Facebook or prank calling them - yet.)

Unlike other instances of public shaming, the aim of this project is not clear either;  people upset by Lindsey Stone's middle-finger photo wanted her fired (and set on fire), Gawker wanted school officials to know about teens racist online postings, and Hello There, Racists! wanted racists to be humiliated -  but what does Nice Guys of OK Cupid want?

To humiliate these men, or warn women browsing OK Cupid to stay away from them? While the former seems more likely, humiliating these men will not help them change their behavior, or even help them understand why their behavior needs to be changed in the first place.

"There has to be an answer to these guys that isn't just pointing and laughing... Are we ever going to be able to have a conversation about consent, about respect, about fucking, and maybe even about love, that doesn't descend into bullying and invective?," Penny wrote. 

Probably not.

The Old Internet Story

The Internet has been harassing people for various reasons since its first public inception, and making the leap that Internet has enabled bullying through pseudonyms is not a far-fetched claim.  Cyberbullying, or public shaming, can sometimes be referred to as Internet vigilantism, which gained considerable momentum on 4chan's /b/, the same message board that spawning the online activist collective Anonymous. This form of online ridicule has moved beyond the confines of 4chan's /b/ - sometimes referred to as "the asshole of the Internet" - and is now mainstream with writers like Buzzfeed's Matt Buchanan who argue public shaming is okay so we can exact "moral rectitude" - whatever that means -  on sexists and racists. We are all qualified to be judge, jury and executioner, apparently. 

If the Internet is indeed getting nicer as Nathan Heller theorized last month in New York Magazine, why is public shaming now so mainstream? In a prior interview, the online troll and writer Jon Hendren speculated the rising trend of outlets shaming online deviants has legitimized the practice for readers and casual Internet users. Think: If the media is going after sexists, racists, and sexual deviants, we can too.

The coverage Nice Guys of OK Cupid received - a Tumblr which we can all agree makes fun of low-hanging Internet fruit without offering much context - would certainly make its author feel validated.  But how many cycles of shame will it take before we all get the clue about glass houses?



Senin, 24 Desember 2012

Can Ireland Offer Startups Something Silicon Valley Can't?

In the past few years just about every country with a high-speed network and a national budget has hatched a 'startup ecosystem.' From http://readwrite.com/2012/04/17/move-your-startup-to-chile-con to the Silicon Taiga, these programs offer entrepreneurs funding, infrastructure and support in an effort to lure a critical mass of promising young companies and spawn the next Silicon Valley.

None has succeeded. The Dropboxes and Instagrams of the world still flock to the original Silicon Valley.

First Choice For Second-Tier Startups?

But if you've got a startup that is not quite as hot as a Dropbox or an Instagram, there could be a good reason to consider one of those other startup ecosystems. You won't get Marc Andreessen's number at the next rooftop party. But there's something else you won't get: ignored.

'Our startups get tons of hands-on support - much more than they'd get almost anywhere else in the world,' says Lorcan O'Sullivan, manager of Enterprise Ireland, one of the latest of the many campaigns by governments around the globe to attract startups to their shores and inject new life into their local economies.

Enterprise Ireland has a fund of '10 million to dole out. Startups that relocate to Ireland can get between '100,000 and '500,000 each. Those that are accepted must arrange private-sector funding in an amount equal to the Startup Ireland funding. Startup Ireland does not take a seat on the board but does take 10% equity. That's more than top U.S. accelerators like Y Combinator take (normally around 6%) but O'Sullivan says Enterprise Ireland gives more in return, particularly to startups in sectors where Ireland is strong, such as medical devices, pharma and IT.

'Of course, a good startup can get funding anywhere. But we think we have extra things to offer.'

Ireland Can Help With Going Global

Enterprise Ireland has so far attracted entrepreneurs from the U.S., Russia, Belarus, England, Greece and South Africa. Many of them are outfits that want to internationalize but don't know how to do it. 'We have a network of 28 offices around the world that are at the disposal of our startups to make business connections and gain access to customers and partners,' O'Sullivan says.

Some of Enterprise Ireland's startups joined the program because Ireland is the easiest place in the EU to launch a business. One startup in the medical device field that joined recently was attracted by the favorable regulatory environment.

'We hope to attract a wide range of startups, even those who have a reason to leave the U.S.,' O'Sullivan says. 'These could be entrepreneurs who can't get a visa in the U.S. but can get a visa in Ireland, because we have very attractive startup entrepreneur visas here.'

For all his country's advantages - lower taxes and costs than Silicon Valley - O'Sullivan says he realizes that entrepreneurs with a good shot in the U.S. will not choose Ireland, especially given all the negative economic news about the country of late, including its recession and debt.

'People think, 'Why would I go to Ireland? There is not money or jobs or anything happening there.' But we want to say there is very vibrant startup scene here. Are we going to replicate Silicon Valley? No. But you can still be very successful without being Silicon Valley.'

 

Lead image courtesy of Shutterstock.



Cheating DeathWatch: Myspace

The ReadWrite DeathWatch is known for serving up plenty of doom, gloom and grumpiness. But for the Holiday Season, we're taking a slightly different tack - highlighting companies, technologies and perspectives that have managed to cheat death. T

This week, we're taking a look at MySpace, that social network that showed Friendster how it was done, then got shown the door by Facebook. When its users bailed and the tumbleweeds started rolling, MySpace could have packed it in, but instead, it regrouped for one last shot ' behind a leader with some really sweet dance moves.

Where Myspace Came From

Remember Tom? Sure you do. If you're under 45, he was probably your #1 friend at one point. In 2003, Tom Anderson and Chris DeWolfe founded the MySpace social network, and it was an instant hit.

In 2005, traditional media took note, and Rupert Murdoch's NewsCorp dropped $580 million for MySpace and its parent company. By fiscal 2008, Fox Interactive (MySspace's new parent)

Things changed pretty quickly.

The next May, Facebook, already bigger overseas, surpassed MySpace in the U.S. by nearly doubling its user base over the previous year. Myspace responded by slashing 400 jobs to reinvent "a startup culture." The decline was on.

In April of 2011, Murdoch started shopping MySpace to bidders, asking for $100 million. He took a lot less, and sold the company to Specific Media for $35 million in June.

Planning to refocus on MySpace's biggest strength ' music ' Specific Media brought in Justin Timberlake for some star power and industry cred. Management went into planning mode, and apart from a new logo and a more graphical home page, the site just kind of sat there. On the plus side, the bleeding stopped by December, and Myspace (now with a lowercase "s") actually started adding users again.

Where Myspace Is Now

In September, 2012, the team began teasing a new, more visually attractive site, focused on a single mission: providing a single social space for consumers and labels to discover musical artists. In the words of an employee, "There's going to be a huge emphasis on surfacing unknown and up-and-coming artists of all kinds and content around them that is different from what you get on other sites."

The site looks a lot like Twitter. And Pinterest. And every other social media site that's hot right now. There's a layer of media sharing and consumption tools, plus reporting tools that let artists see who's listening to and sharing their music, help them strike up relationships with promoters, influencers and (if they're lucky) music labels.

Myspace began taking requests for invitations and pushed its beta to the industry, with consumer invites to follow. The beta has drawn mixed critical reviews of the business model. ReadWrite's Jon Mitchell can't understand why anyone would invest so heavily in the Web when mobile is where the action is, and he may be right. Still, everyone seems to agree about three things: The beta looks fantastic. It's hyper-focused on sharing and discovery. Justin Timberlake is more than just a name on the marquis ' he has a very real stake in the product's success.

So why would Timberlake risk his reputation on reviving Myspace? For one thing, it still has assets. With 28 million unique monthly visitors, Myspace is no Facebook (152 million), but it's bigger than Pandora (21 million), and more than twice the size of Spotify (12 million). It also has global rights to its catalog, while Pandora is limited to U.S. distribution. The catalog itself is much larger, too, owing to Myspace's direct relationships with unsigned artists, who bring 27 million of the service's 42 million tracks. And as Myspace's parent company pointed out in a leaked slide deck in November, those unsigned artists' songs are free, dramatically lowering Myspace's costs per listening hour.

A Myspace spokesperson was honest about the company dropping the ball. "I think, internally, we all felt like we'd let that community down; like we owed them something and had to make it right by delivering on the promise of Myspace." But she also understood that no one had picked up the slack. "In its heyday, Myspace was a great platform for artists. When we stopped serving that community, no one else stepped in to give artists a place to put their music, connect with audiences, see how their art's resonating with people, promote themselves, collaborate with other creators' The need for a Myspace is there. We plan on delivering on that need."

Where Myspace Is Headed

Myspace has a product to sell. It has the economics to make that product profitable. It just needs to make the product desirable.

This is where star power comes in. Timberlake has managed to endear himself to teenage girls who think he's cute, grown-up women who find him sexy, and grandparents who want to pinch his cheeks ' all without alienating guys, who want to drink a beer with him and meet his wife. Timberlake is there to bring labels to the unsigned bands, marquee names to the catalog, and users to the site. If he delivers, it's up to the team to keep them interacting.

And what about that team? As one Myspace worker puts it: "Before Tim & Chris & Justin took over Myspace, I was looking for jobs elsewhere. I wasn't even confident that new ownership would make a difference. But when they bought the company and we met them, heard what they had to say, there was an immediately noticeable shift. These guys were really ready to turn this thing around, and they had a plan. And the sense I get from them is that they don't fail. They work hard and are focused on specific goals that can succeed, which was really refreshing. The staff, who were tired of being on the losing team, started to perk up and get energized again because we started to have a focus and a goal and some real hope."

Employee excitement doesn't necessarily lead to a turnaround, but it's a necessary component, and something Myspace has lacked for a while.

Can Myspace Make It?

There are a lot of "ifs" in this scenario, but once you posit that there's a market for a music discovery and sharing service, Myspace actually seems to be in the lead.

Or it will be, once the beta launches. The date on that is still uncertain. According to the company, "We're literally pushing fresh code every day. We're actively getting feedback from our community and making tweaks and adjustments based on what they tell us."

The site is due to relaunch at some point in 2013, and when it does, we'll see whether Myspace belongs on real DeathWatch list.

As of the end of 2012, though, Myspace is still here ' and still potentially relevant. So we tip our caps to them, and look forward to seeing whether the company can make it all the way back.

 

To see more ReadWrite DeathWatches, check out the ReadWrite DeathWatch Series, which collects them all, the most recent first.