Editor's note: In the Summer 2012 issue of SAY Magazine, Dan Frommer chronicles the history of tech blogging. For the rest of this week, Richard MacManus, who founded ReadWriteWeb in 2003, will be looking back on the early days.
When Sarah Lacy launched the oddly named PandoDaily earlier this year, the goal was to dislodge Silicon Valley kingmaker TechCrunch, New York media heavyweight AllThingsD, and Wall Street-friendly Business Insider as the daily source of business technology news. Those are three formidable competitors and PandoDaily was competing on the West Coast turf of TechCrunch, Lacy's ex-employer. But Lacy had a couple of aces up her sleeve, in the form of TechCrunch founder Michael "The Dark Knight" Arrington and his earnest Robin, M G Siegler. Unfortunately, the dynamic duo were forced out less than three months later by Lacy. Meanwhile, AllThingsD superheroes Kara Swisher and Walt Mossberg have been on a tear this year, often scooping TechCrunch on important business news in the technology sector.
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